Optimize performance through education about your menstrual cycle
Made by professionals — for the next generation of athletes
About Thora
Thora is on a mission to provide a product to optimize performance and wellness for female athletes.
Athletes
Many women recognize the menstrual cycle's impact on performance – yet sports rarely address this openly or seriously. Research shows the cycle affects performance significantly, underscoring the need for tailored sports training and competition strategies for women.
1/4
of female athletes perceive their knowledge about menstrual health to be poor or very poor.
81%
of female athletes thinks menstrual health is considered a taboo topic in the athletic community.
8%
of female athletes feel that they have adequate knowledge concerning the potential effects of the menstrual cycle and Hormonal Contraceptives on training and performance.
1/10
of female athletes feel like they can discuss female health issues with their coach.
Problem is the lack of knowledge
Thora Team
Lizen Johansson
Head of Business
Master of Science in Business and Economics, Jönköping University.
Ex Bruce and Surr
Magdalena Kuras
Head of Science
Doctor of Medical Science, Lund University. Postdoctoral Researcher at Lunds Tekniska Högskola. Former elite swimmer with 15 years in the national team. Lecturer.
Tone Pedersen
Head of Tech
Master of Science in Applied Mathematics, Lunds Tekniska Högskola.
10 years work experience in different fields of tech. Co-founder of Pink Programming, Swedens biggest network of female developers. Co-founder of Riteband, music-tech startup.
Advisory board
Ulrika Sandmark
Swedish Olympic commité
Head of Sports for the Swedish Swimming Federation
Cecilia Fridén
Professor, RPT, Mälardalens universitet
Pioneer in the research field of mestruation and sports.
Per Ögren
Entrepreneur and business coach. Founder of Thoughest and Maschup.
Jan Wifstrand
Journalist and Entrepreneur. Ex Editor at Chief at Dagens Nyheter and Sydsvenskan.